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Research papers

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007
Author: Neil Sangster
Company: Nielsen
February 19, 2007
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Citation

Sangster, N. (2007a, February 19). Actionable shopper insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/actionable-shopper-insights